Customized employee uniforms can help attract more business to your restaurant. Customized uniforms for your restaurant also help your employees in many ways. Read on to find out how!
How can a well-placed logo on a tastefully designed uniform benefit your business? Good question! The answer is simple. It comes down to customer perception, experience, and recollection.
A customer’s first perception of your business happens before they even get to your restaurant. They’ve heard about it through friends, read about it online, and maybe even drove by it before. The one common factor in all of these interactions is your restaurant’s name. It’ll be said during conversation, all over your website and online reviews, and outside of your building. It’s vital that your business name be heard, seen, and wanted to entice visitors.
But, once a customer is inside, they don’t need any more wooing. They’re there to experience the culinary adventure they’ve heard about and anticipated for weeks..
As a result, advertising within your restaurant is tricky. It’s easy to overdo self-advertising at that moment, and an excess of advertisements inside the restaurant can come off as tacky. Once “tackiness” has been established, concerns about the food and service quality are not far behind. “What am I paying for?” Your customers will ask themselves. A quality steak, or the neon sign hanging above their head?
For the same reason people are suspicious of others who sing their own praises, inter-restaurant advertising should be muted. There are places for it: menus, glasses, and napkins. But the most effective advertising is on your employee uniforms.
You don’t need a big sign inside your restaurant to remind customers where they are. In-house advertising is at its best when it’s subtle, tasteful, and well placed. Your logo and name should be unique to your restaurant. And what’s more unique than your friendly, caring, and well-trained staff?
Interactions with others are one of the most memorable parts of any experience. A tastefully designed and placed logo on a sleeve or chest is just the kind of subtle reminder to make an impression.
Not only will restaurant representation on shirts solidify the memory of your restaurant, but it might also improve employee performance.
Employees should be proud of the uniforms they wear in your restaurant. Having a reliable provider of quality uniforms helps greatly to this end. A quality logo on a quality uniform will not only inspire a good attitude, but it will also encourage a team mindset. With the same label as everybody in the back of the house, they’re all in this together.
Before you pick a uniform rental service for your restaurant, you want to make sure you’re using the best. You’ll want time-tested service, industry professionalism, quality materials, and a customer-service focus. If those elements aren’t in your choice, then you must reconsider. For a sure thing, choose Superior Linen Services.
Whether it be for a uniform service, high-quality linens, a mat service, or embroidery services, Superior Linen Service has what you need. Give us a call at (253) 282-2636, visit our website, or ask about a free quote!